Web Development Trends

Web development is a never-ending process – if you want your website to be up to date with the latest practices, you definitely need to keep up with web development trends. From implementing new technologies to improving user experience, there are so many innovations that are about to change the game – let’s take a look at some of the best trends out there.

What Are Some Web Development Trends to Keep in Mind in 2023?

If you had to describe the world of web development in one word, fast-paced would be a great choice. Websites and the experience they provide aren’t the same today as they were a few years ago. There’s an emphasis on user experiences, accessibility, and convenience. Users keep demanding more and more from websites – businesses and developers alike have to keep track of the trends constantly.

So, what’s been a hot topic these days? There are several things that everyone’s been talking about for a while now, and some businesses have already started implementing them into their websites. If you don’t want to be behind, let’s take a look at the top trends in web development in 2023.

AI Is Taking Over – AI Chatbots Are More Popular Than Ever

Starting strong with the trend that everyone has surely heard of – AI-powered chatbots have been around for a few years but have just now gained momentum. Although no one can say these will be able to completely replace human customer service, chatbots have proven themselves valuable for user experience.

What Are the Benefits of AI-Powered Chatbots?

Thanks to natural language processing and machine learning, this technology can help businesses save money. Chatbots are excellent for answering user questions quickly, gathering data, answering frequently asked questions, and solving simple issues customers may have.

A woman typing on a laptop and holding a cappuccino
AI can assist customers in many different ways

Adjusting Experience for Mobile Users Is Crucial Nowadays

The mobile-first approach has been recognized by developers as the best way to keep customers happy. It’s clear that using a smartphone is a predominant way of browsing nowadays – some statistics tell us that up to 90% of internet users browse on their smartphones. So, if you want to keep customers on your page, mobile-first development is the key. We don’t need to tell you that most people would just exit the website if it’s not optimized for a smartphone, right? You would probably do it as well!

Accelerated Mobile Pages (AMP) Are a Trend to Keep in Mind

Introduced by Google in 2015, accelerated mobile pages were designed to improve speed on sites, thus providing users with a pleasant and seamless experience. Quick loading of pages is sure to help customers remain engaged in the content they see on the site. Created as an open-source project, AMPs help websites improve their metrics – decreasing bounce rates is one of the main benefits this technology provides.

PWAs (Progressive Web Apps) Are Great for Improving Mobile User Experience as Well

PWAs aren’t new, but they are becoming a crucial part of website development. PWAs offer users an app-like experience, which is perfect for mobile users – they can replace mobile apps and save you time and money that would be spent on app development. Apart from shorter loading times, PWAs also offer offline accessibility, push notifications, and the ability to add an icon for the site to the home screen.

A person holding a phone and a keyboard next to them
Mobile users need quality experiences - developers have to keep up with their needs

Website Accessibility Increased by Voice Search Technology

Optimizing your site for voice search might be one of the most important things you can do to improve your rankings on search engines. Voice search is becoming more and more popular with users – it’s a simple and quick way for them to find what they want. As the number of voice searches increases, search engines such as Google are slowly pushing voice search results to rank higher on SERPs.

Changes and Upgrades in Cybersecurity

In 2020, we have seen the number of DDoS attacks skyrocket. With cybercrimes on the rise, investing in improved cybersecurity has become paramount for every business. Being hacked would not only cost you a great deal of money, but it would also damage your reputation and even lead you to lose customers’ personal information. Big companies and small businesses alike have recognized this threat and begun the work toward securing their sites.

Switching to Dark Mode as a Way of Personalizing Customer’s Experience

It’s no secret that users prefer sites that can be customized to fit their preferences, and one of the best ways to personalize them is to introduce a dark-mode user interface. Plenty of research has shown that a vast majority of people prefer dark mode to light one, which means that giving them the option to switch between two modes is a simple yet effective way to keep customers on your site.

Changes in WordPress Are Always a Trend – Keep Up With Them

WordPress is an open-source platform that powers a huge percentage of all websites – if it also powers yours, paying attention to its upgrades is important for maintaining the website’s quality. WordPress is persistent with changes – there’s always something new that aims to make your work on the site easier. Utilizing new tools is a smart way to ensure your pages are as good as they can possibly be.

A WordPress Admin Dashboard open on a laptop
WordPress consistently upgrades its system to improve user experience

Thinking About Improving Your Business’s Online Presence? Our Mobile App Development Company Can Help

After all the talk about the mobile-first approach to web development, you should be thinking about getting professional mobile app development services. Make sure your business stands out in the sea of competitors and let the best take care of it. Juratech Solutions can help you create the perfect app, and we even provide both mobile and desktop development services. Contact us to learn more about what we do – we’re looking forward to working with you!

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